The Role Played By Advertising in Mass Media

Table of Contents Introduction Conventional Role of Providing Consumer Information Critical Theory: Consumerist Ideology The Impact Advertising Has On Program Quality Role of Media in Democracy Development Works Cited Introduction Mass media are instruments that help marketers to pass information, communicate ideas and concepts to general public and targeted audience. They are very important tool that promote marketing goals. However, the use of mass media is can be counterproductive especially when the marketer chooses channels that are not appropriate for their target audience.Advertising We will write a custom essay sample on The Role Played By Advertising in Mass Media specifically for you for only $16.05 $11/page Learn More Sometimes, the message delivered maybe too emotional or evoking anxiety or fear or it could be controversial. However, advertising in mass media has its basic role that has conventionally shaped the choice of the channel, the type of message, and the audience to be targeted. Conventional Role of Providing Consumer Information In its basic essence, advertising is defined as the paid communication that is done via the mass media with the main objectives being to inform, persuade and remind clients. Traditionally, advertising usually incorporates crucial information for the customer like price, where to the product, what that product is (description) and benefits. The primary goal of designing and advert is therefore to communicate with the target audience so that the marketer can elicit the purchase behavior. Advertising therefore communicates to potential clients about a new product thus building awareness or supporting continued use of an existing product hence reinforcing the purchase behavior. With the intention to convince and inform and amidst competition for increasing brands of products, advertising has been dynamic and the most innovative business sector. The increasing technology has also propel led the revolution happening in advertisings and great improvements being observed each day. One significant revolution is the didactic advertising montage in the American advertising sector. This form of advertising can as well be referred to as parable advertising not because it has the same meaning as the biblical definition of parables but because of the attempt by the advertisers to give a moral lesson to potential buyers. These lessons are drawn from the everyday incidences and since the advertisers have in mind the goal to convince, they often exaggerate and greatly contrast their massages in dramatized advertisement. Advertisement messages seek to persuade buyers through suggestions rather than coercion and they also seek blunt acquiescence instead of active thinking.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertising message hence encourages people to incorporate the products being advertised into their lives by using daily event to accomplish this. After communicating a moral logic, the potential buyer is drawn into the story, carried along and released back to his/her situation in a manner that portrays the parable as the situation and the solution. One famous example of a parable used has been the first impression parable. Briefly, the parable is about a certain family that suffered social crisis and struggled to get of it for a while. Their one day managed to convince their boss to host executive dinner at their place. The wife researched widely on the best food and drinks to offer while the man searched extensively on the best business subjects and stories to keep his guest engaged. They were so carried away with this that they all forgot about their dull and untidy doorway. When the guests arrived, they were disappointed from the touch of the bell and entrance into the house. They were put off by the lack of modernity and dreary environment at firs t sight. In the end, no feat of cooking or exciting chatting could offset their first impression of deficiency in character by the family. Many advertisers have adopted the idea of first impression parable in their ads. The Williams shaving cream for instance has catchy phrases to evoke first impression feeling†¦Ã¢â‚¬ the face that’s fit†Ã¢â‚¬ ¦ many people would agree that it’s the ‘look’ that one portrays that he/she will be judged upon. The most effective way of communicating this in advertisement is suggesting that the product builds self-confidence. Advertising on mass media is also ancillary to Programming because media has grown to become a very significant force in the modern culture especially in western nations. The sociologists have even named this new phenomenon ‘mediated culture’ because culture is constantly being shaped by media creations. Individuals and the communities are usually communicated to from a number of m edia sources which bombard information in their minds. All the different mass media tools do not just promote products as in advertisement but also evoke mood, inspire a feeling of what is important and to cause development of attitude among others. Advertising is therefore very important in programming of various multimedia. Its ability to reach thousands of audience across thousands of miles allows the development of celebrities like singers and actors. Besides, the issues of sponsorship emphasize the important role of advertising in ancillary programming. Most of the advertisements on mass media is very expensive and the money obtained from this is used for funding media programs. In order to reach the largest audience possible, advertisers seek to place ads on the bigger television stations or magazines that have wider coverage or any other wide coverage mass media for that matter. This makes the media owners have greater clients when their coverage is wide and hence earn more a s they can charge more as well.Advertising We will write a custom essay sample on The Role Played By Advertising in Mass Media specifically for you for only $16.05 $11/page Learn More Advertising also influences the programs aired in that a media company that received a lot of revenue from big companies like Nike or any other, cannot air stories of abuse of basic human rights in such firms. This is negative impact of mass media responsibility interaction with the advertisement benefits to the company and to the public. Critical Theory: Consumerist Ideology In marketing in modern world and from the critical discourse assessment’s point of view, Guy Cook argued that advertisement was a discourse in itself. Advertising entails both text which is basically the advert itself and the context which is in essence the customers who respond to the advert (Guy 23). It is usually important to examine the significance of the advertisement based on the manner in which the target customers create meaning from it. The meaning of the product being advertised is often constructed based on their needs, tastes, desired, scope of knowledge, and the type of product. Several components of advertising are very important, however, participants are the basic components. Very important aspects emerge from the assessment of this component, the explanations and intentions, convictions and knowledge, feelings and relationships and attitudes. Uniquely, every participant is an observer and part of the context at the same time and therefore participant are senders and receivers. In advertisement, the person sending the message is not always the one addressing people, but the one relaying it. For instance, a television advert may have an actor, thought it may be sent by an agency. On the same not, the receiver is not always the addressee or target audience because the ads are aired on media which anyone can access. Anyone can therefore see the advert. The f unction of the ad is what it intended to do by the creator and sender or what it was perceived to cause the receiver to do or respond like. The political and economic perception, mass media is a commodity produced on large scale. The goal of advertising through these media is to maximize the profits of the businesses. The main revenue of mass media is advertising and the consumers are usually sold up to the advertising firms who sometimes just represent unspecific needs. Most of the time, the product being advertised could be promoting affluent lifestyle thus helping to promote the consumerist ideology. The mass media companies thus worry less about selling empty messages to the viewers and readers as long as they are being paid to do so and the advertisers are willing to pay the prices being charged for space. The audience is hence kept in safe haven of ideology by these media.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Impact Advertising Has On Program Quality The impact of advertising on program quality especially on television has to do with time and content. The adverts are usually regulated and the regulation covrs the time that the commercial are allotted and the limitation of the products or services to be advertised on certain program based on the target audience. There are stringient laws for what is to and not to be advertised on the children’s programs. Time restrictions, also refered to as advertising caps may not be proper when there is over-advertising. Even so, these caps can decrease the diversity of programs by restricting the revenues for programs. The caps can reduced the overall qulity of the program, which include the direct enjoyment to the viewers. Restriction of advertisement of certisn products and services like cigarettes or fast foods on children program are a reflection of paternalistic altruism, however appropriate taxing rather than restriction could e more efficient. Duration restriction of advertising are perceived to be socially damaging especially when it results in under-advertising, under-advertising is used to describe a phenomenon where there is less advertisement than the social optimal level. Length restriction can be of great advantage if there is excess advertisement in the market. Over-advertising is seen when the nuisance to the readers and viewers more than the benefit it intended to offer. There is however still an ongoing study to assess whether indeed there is such thing as over-advertising and under-advertising and the effect on the market. However, caps can greatly decrease the quality of programs, the diversity of programming and the breadth of it hence affecting the profits. The media industry has a unique economic structure that is very different for other industries. Basically, the media is an entertainment industry used to amuse viewers while at the same time, the broadcasts carry adverts. Viewers are hence exp osed to these adverts just as a side benefit as consumers of entertainment. The advertisers pay for this entertainment content so that they can be able to use intermediary time of the programs to pass messages to their potential clients. In this vein, the media is a platform that is used by both advertisers and viewers for it to generate revenue. This means that the media must deliver the clients to the advertisers and they do this by well thought-out selection of the level of advertising with an attractive program enough to entice potential customers. Role of Media in Democracy Development Across the world, mass media remain the backbone of democracy for every state. The media usually provides political information to the electorate where voting decision are based. The media helps to identify the problems facing the societies and they serve as media for debating and consensus as well as collection of solution suggestions. The media also function as the government’s watchdog, and the people rely on them to uncover mistakes and other wrongdoings by the political leaders whom the community has given power. It’s hence sensible to demand that the media should perform certain standard with regard to these crucial roles, and the democratic community is contended that they do. The most democratic role that the society expect the mass media to do is often that of a watchdog because those in power are charged with responsibility of serving with the best interest if the people at heart. The functions attached to this include identification of the burning issues in the society that need address, surveillance of the social and political developments, and to offer a tool for deliberation for a wider range of views and opinions and requiring accountability from leaders. The active involvement of the media in political process and resistance to bowing to pressure from external forces seeking to subvert media independence is very crucial in attaining the democra tic goal of media. The basic human rights are often inalienable and they can be communicated through media for people to understand their right and how to react when these rights are infringed. The freedom of expression right is an elementary value in the modern democracy and without it and the freedom of the press the political development that has been achieved in the contemporary world today, could not have been achieved. This is the basic reason why all right have to be protected. Works Cited Armstrong, Mark. Competition in Two-Sided Markets. London: Mimeo University College, 2007. Print. Barnett, Steven. Will a Crisis in Journalism Provoke a Crisis in Democracy? The Political Quarterly, 73(2002): 400-408 Chomsky, Naom. The responsibility of intellectuals. New York: The New York Review of Books, 1967. Print. Cook, Guy. The Discourse of Advertising . London: Routledge, 2001. Print. Hall, Stuart. Representation: Cultural representation and signifying practices. London: Routledge, 1999. Print. Kellner, Douglas. The Media and Social Problems. In: Ritzer G (ed) Handbook of Social Problems: A Comparative International Perspective. Thousand Oak: Sage, 2004. Print. Lin, Panlang. Market Provision of Program Quality in the Television Broadcasting Industry. The B.E. Journal of Economic Analysis Policy: 11.1(2011). Nesbitt-Larking, Paul. Politics, Society, and the Media. Second edition: Canadian Perspectives. Toronto: University of Toronto Press, 2007. Print. Roland Marchand, â€Å"The Great Parables† Advertising the American Dream Making Way for Modernity 1920-1940. Berkeley: University of California Press, 1986. Print. 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Masafi Was Established In 1976 Commerce Essay

Masafi Was Established In 1976 Commerce Essay The assurance of quality is an essential aspect for any organization wherein stringent measures are implemented for the processes as well as the products of the company. The quality standards for the respective industry are constantly being updated in keeping with environmental changes and the availability of the latest facilities on a global scenario. TQM provides the means for analyzing the effectiveness of the current quality control measures implemented by an organization. Subsequently it also enables the identification of the best possible alternatives for achieving the desired quality standards. Consumer satisfaction is one of the main aspects which is given due emphasis while managing quality at the various levels in the organization. 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Hence it may be deduced that TQM is a highly significant aspect of any organization by means of which it is provided with the means of managing the highly competitive scenario existing today (Total Quality Management). Company Background: Masafi is one of the leading brands in the UAEs FMCG sector and has been identified with being a leader in the growing range of its innovative product offerings. With respect to bottled mineral water, Masafi has been the most sought after brand in the Gulf and the Middle East for more than 35 years. Even since its establishment, Masafi has always maintained strict emphasis on innovation and business excellence while determining its growth strategy. The adherence to high quality global standards has been the primary reason behind the immense success of the organization. This has also enabled the organization to retain its existing consumer groups while generating new consumers in keeping with its wide range of product offerings (Masafi: The Place). Company History: Masafi was established in 1976 with initial investments being made by a paid up capital of $ 5.5 Million. Further investments made by the company have been in line with the communitys benefit with adequate importance being made on the maintenance of relationship with all the stakeholders of the company, including partners and associates. Over the years, the company has been able to establish a highly effective distribution network by means of which it has been able to ensure adequate supply of its products in keeping with the demands generated in the market. It has also strived to keep its equipments and technological infrastructure updated as per current standards and this has enabled the company to always meet the current expectations of the target consumer segments (Masafi). Vision: The vision of Masafi reflects its adherence to offering premium products for the achievement of better living standards (Masafi). Mission: Masafi strives to provide premium utility products by means of continuous innovation and continual product development, and in turn strengthening its leadership in the FMCG sector (Masafi). Strategic Objectives of the Company: Masafi has defined the following strategic objectives with respect to its performance in the FMCG sector: Becoming a leader in the FMCG industry both domestically as well as globally. Generating adequate awareness about the quality of Masafis products and its CSR initiatives. Emphasizing on the expansion of the product range and being a completely FMCG oriented organization. Gaining access into new markets both domestically as well as globally. Maintaining adequate focus on the communication of the product innovations undertaken by the organization (Masafi). SWOT Analysis: The following is the SWOT analysis of Masafi which presents the strength of its internal and external environment: Strengths: The company has a well established brand in the UAE as well as in the GCC region. The current export of Masafis products stand at 30% to 40% of the companys overall trade. Masafi has gained a massive share of 42% in UAEs bottled water sector which has made it a major player in this region. The company has innovated flavored mineral water which provides a completely new product offering to the consumers (Masafi). Weaknesses: The company has not been able to generate preferences towards the brand in the regions of Abu Dhabi and Al Ain. The product offering is limited in terms of food items. The Masafi brand has a greater degree of association with being a mineral water brand rather than being a comprehensive FMCG company (Masafi). Opportunities: There is a huge scope for the expansion of the companys product offerings in keeping with the immense potential in the global FMCG industry. The company could also enter into strategic alliances with other organizations that are in compliance with the business strategy of the company. There is also a scope for obtaining sponsorships for the companys products which would be helpful in creating greater awareness and exposure of the Masafi brand. The stable and viable economic conditions in the target regions provide the company with significant growth possibilities (Masafi). Threats: The FMCG sector is characterized by the presence of various levels of organizations and this has resulted in the increase in the already high competition in the market. The fixed prices of product lines in the FMCG sector prevents any possible attempts from being undertaken to gain leverage in the market with respect to the pricing strategies of the firms. There is a significant possibility of the company being subjected to negative publicity owing to poor output levels. The presence of substitutes has also provided a significant risk to the performance of Masafis products in the market (Masafi). Competitors of the Company: The competitors of Masafi span though the domestic as well as the global scenario with respect to the FMCG products, especially the bottled water segment. Main Local Competitors (Bottled Water Segment): Al Ain Water Company Arwa Oasis Main Global Competitors (Bottled Water Segment): Nestle Volvic Acqua Panna Aquafina Evian Competitors in Other Product Lines: Frito Lays Lacnor Fine Competitive Strategy: The primary competitive strategy of Masafi is to build strong relationships with the consumers as well as the stakeholders to the company. By ensuring the acquisition of feedback from the consumers, the organization strives to develop and maintain a consumer friendly environment in the company. In this regard, Masafi assures the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives (Masafi). Masafi also makes use of the promotional strategy for the consumers of the companys products so as to maximize the scope of awareness in the market. However the companys decision to diversify into flavored mineral water has been the most effective competitive strategy undertaken by the company in order to introduce innovative products in the market (Masafi). Competitive Advantage: Masafis competitive edge has been defined with the introduction of the flavored mineral water products by the company which has broadened this product line to include a wide variety of flavors including jasmine, strawberry, lemon and peach. Also the adherence to high quality standards, latest equipment and effective consumer relations has been beneficial for Masafi with respect to the definition of its competitive advantage (Masafi). Overview of Current TQM Systems: Masafi has been known to adhere to high quality standards and it implements strict quality controls to ensure that only the best products reach the consumers. The TQM currently being practices at Masafi is as follows: Masafi follows a best practice approach in its quality management efforts. It emphasizes on the identification of potential mistakes before they occur in the process and this is highly beneficial in reducing as well as preventing the presence of errors. As part of these measures, the company emphasizes the use of proper documentation of all the processes along with revision control to maintain the accuracy of the data associated with the processes. Such measures are quintessential in cost savings and implementing overall quality control. For this, the company was awarded the ISO 9001:2008 quality certification on 22nd July, 2008 (Quality). The company strives to ensure that the identification, prioritization and management of environmental risks so as to comply with the global standards for environmental good practice. For this, the company was awarded the 14001:2004 quality certifications (Masafi honored with Environmental Performance Certificate 2011, 2012). Masafi has implemented adequate controls for controlling food safety hazards by ensuring that the levels identified are maintained within the acceptable risk limits. Due to this measure, Masafi has been quality certified with HACCP since 15ht February, 2001 (Quality). With respect to the beverage product lines, the company has assured quality in its products by complying with the NSF beverage quality certification programs. This certification is an international accreditation which is recognized by NSF International (Quality). Masafi is a certified member of the Asia Middle East Bottled Water Association (ABWA) which conducts routine tests on the quality of the products, services and systems in accordance with its own model code, FDA, WHO, Codex Alimentarius Standards, and other applicable national norms (Quality). TQM Principles and Quality Philosophies Adopted: Masafi has exhibited a stark adherence to the philosophies of the three gurus of TQM and this is reflected in the high quality levels that have been achieved by the company. The influence of Deeming is seen in the Companys Quality Philosophies pertaining to its products which bear a significant degree of correlation to the needs and preferences of the consumers. Another area where this influence is seen is in the management of relationships with the shareholders which the company maintains at highly effective levels. The evidence of the adoption of Deemings quality philosophies is the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives. This dedication to the consumers and the importance given to their feedback forms an integral component of the practices adopted by Masafi (Quality Gurus). Source: The above diagram depicts the chain reaction process as propounded by Deeming and this reflects fundamental structure behind the processes being undertaken by Masafi (Quality Gurus). Jurans quality philosophy highlights the inception of the Juran Trilogy which comprises of quality planning, quality control and quality improvements. Masafi has been known to effectively adapt to the environmental changes by integrating its technical as well as non technical framework in keeping with the current developments being made in the environment. Moreover the company focuses largely on the utilization of innovation in the processes as well as its products which is a direct outcome of quality control and planning efforts. An apt example of this is the identification, prioritization and management of environmental risks which is done by Masafi to comply with the global standards for environmental good practice. The introduction of the flavored mineral water products by the company has helped the company to broaden its product offerings and has also enabled the company to reach new consumer segments (U.). Crosby highlighted the nonconformance nature of quality measurement where the assurance of quality in the products and / or services should be maintained at zero. There is no scope for minimal defects in Crosbys philosophy. The company strives to achieve this ambitious quality target but it has not been able to achieve zero defects in its processes (Quality Gurus). Masafi has benefited immensely by the adoption of the philosophies and this can be seen in the fact that it had been acknowledged as the top most brands in the beverage segment and the second most popular brand in the non food FMCG category. This accreditation was received in 2010 which further exemplifies the efforts of the organization to maintain high degree of relevancy with the current best practices and standards. It is the adherence to high quality standards and continual innovation which has enabled the company to become a leader in the FMCG sector in the region (Quality Gurus). The barriers faced by Masafi while implementing TQM was the determination of the quality perception of the consumers which is very difficult to comply with on a frequent basis. Moreover the green initiatives undertaken by the Emirati government requires that the products are made in compliance with environmental protection standards. The companys products make use of plastic for their packaging and the minimization of plastic usage was a significant challenge for the implementation of TQM standards. In order to resolve this challenge, Masafi had to establish new standards for environmental sustainability by initiating recycling campaigns and ensuring minimal wastage of packaging material used for its products (Masafi; Quality Gurus). Leadership Status: Masafis leaders have their own leadership style for leading employees and organization towards the growth of enterprise. The company implemented transformational leadership style wherein the leadership was able to influence its employees for the attainment of goals and nurture them by encouraging positive behaviors by the means of sharing organizational vision. The vision and mission of the company has been effectively communicated to all the stakeholders of the company as well as the employees which has enabled them to maintain the required drive for innovating processes and product developments. By inculcating innovative thinking and aligning the processes in keeping with ecological preservation efforts, Masafi has been able to achieve the desired levels of corporate social responsibility and adoption of sustainable business practices. Then impact of the leadership can also be seen in the continual product developments and incorporation of the change elements of the environment whi ch are undertaken in the company. This is not only beneficial for assuring the maintenance and achievement of high performance levels by the organization in the respective market. The leadership has also enabled the company to manage the stiff competition in the market which is a common occurrence in the hugely populated FMCG sector (Masafi). Abdul Aziz Al Ghurair is the chairman of Masafi and he emphasis on the development of the human resources along with the processes of the organization by means of which high levels of excellence may be achieved by the organization. The product mix is also continually updated in keeping with the changes in consumer preferences and the dynamics of the respective target market. The leadership principles of driving change through innovation and sustainable business practices is in line with the principles defined by quality leadership principles. By adhering to strict control measures and quality levels, Masafi has been able to maintain effective relationships with the consumers and this has enabled them to accurately identify the needs of the consumers which in turn has been beneficial in the identification of the current market trends. Hence the efforts of the leadership undertaken by Masafi are reflective of the principles established by quality leaders (Chairmans Message). Masafis leadership is indicative of the following aspects: There is adequate level of awareness with respect to the roles and professional obligations of the employees and this helps the management to devise better strategies. New trends are identified for enabling the organization to achieve new heights in business excellence. A sense of ownership, accountability and ownership is inculcated in the workforce. Adequate training and development measures are provided to the employees by means of which they are enabled to comply with the constantly changing external as well as internal environment of the organization (Chairmans Message). Employee Involvement Status: Masafi exhibits a high level of employee involvement which has enabled the reduction in long term costs being achieved over environmental cost mechanisms. The involvement has also been beneficial in facilitating consistent, effective and efficient internal operations in the company. This adherence to the environmental standards has also enabled the company to sustain favorable working environment which is quintessential in assuring the presence of the required drive in its human resource. This is reflective of the concepts adopted by Masafi for ensuring a highly motivated workforce. The needs of the employees are duly addressed and the policies as well as the changes are duly communicated to the employees, by means of which the employees are able to dedicate their efforts in alignment with the objectives and vision of the company (Masafi). Masafi has employee strength of 1000 employees who are dedicated completely towards the achievement of the desired levels of achievement. The company continuously conducts an evaluation of the needs of the employees by obtaining feedback from the employees by conducting discussions with the employees. The discussions also enable the employees to express their needs in a better manner and this is highly beneficial in designing training and development modules at the organization (Masafi). Based on the findings obtained in the discussion rounds, the company ensures that the employees are provided with adequate opportunities for undertaking training and development with respect to their roles and responsibilities in the organization. The most appropriate evidence of this measure is the adaptation of the company to environmental changes with enhanced performance levels being achieved after every adaptation. Moreover the involvement of the employees in the green campaigns and initiatives is a direct outcome of the companys consideration for the needs of the employees pertaining to empowerment and involvement in the activities of the organization (Masafi). The companys focus on the needs of the employees has a direct impact on the decision process wherein the employees are encouraged to provide their contribution by means of which a comprehensive outcome may be achieved in an effective manner. Given the short time duration for incorporating the environmental changes into the processes of the company, Masafi ensures that these implementations are done in a highly effective manner so as to prevent the loss of leverage in the highly competitive FMCG market (Masafi: The Place). Customer Satisfaction Status: Being an FMCG company, Masafis consumers comprise of all population levels with specific segments being target separately with the companys consumer oriented offerings. The main emphasis made by the company is in the bottled water segment wherein it has differentiated its target segments on the basis of their requirements. For example, people associated with sports and intense physical activity requires more than just plain water to be provided to them. In keeping with this need, the company has devised vitamin enriched water products so as to provide this consumer segment with the require characteristics that are expected from them from a water product (Masafi). For obtaining consumer feedback, Masafi has implemented various communication mechanisms. By ensuring the acquisition of feedback from the consumers, the organization strives to develop and maintain a consumer friendly environment in the company. In this regard, Masafi assures the provision of prompt service to the consumers with the presence of a dedicated staff of sales executives. Apart from this, the company has also provided a toll free number which can be accessed by consumers 24 x 7 for any enquiries or correspondence which they desire to communicate to the company. This number is displayed on the companys website as well. In keeping with the growing ICT infrastructure and capabilities in the region, the company has established a feedback gateway in the form of an email id which can be used by consumers to communicate with the organization. The customers feedback is obtained with different techniques such as On-Line Survey, Social Media and Feedback Forms. (The copy of the fee dback medium is provided in Appendix A) These feedbacks are highly beneficial in implementing changes in the products so that they may be aligned with the needs and preferences of the consumers. It would also enable the company to eliminate possible bottlenecks in the process which would be beneficial in reducing delivery times and ensuring higher quality levels to be maintained in the companys processes (Masafi). Masafi ensures the acquisition of consumer trends by conducting market analyses and evaluating the feedback obtained from the consumers for ensuring that they are in compliance with current standards and practices. Moreover they evaluate new technologies which can be used in the companys infrastructure (Masafi). ISO Certification: ISO ensures the state of art specification for goods practices, services and products which facilitates effective and efficient working environment to industries. Masafi has been provided with ISO certification in keeping with its processes and products. It has been accredited with the following ISO certifications: ISO 9001:2008 quality certifications awarded on 22nd July, 2008. 14001:2004 quality certifications The steps for obtaining and ISO certification are as follows: Establish Implementation Team Start ISO awareness Programs Provide Training Conduct Initial Status Survey Create a Documented Implementation Plan Develop Quality Management System Documentation Document Control Implementation Internal Quality Audit Management Review Continual Improvement Certification and Registration Pre-Assessment Audit Source: (14 Steps to Implementing ISO 9001 Quality Management System) The following are the benefits gained from ISO 9001 certification: The needs of the consumers are met effectively and in keeping with current standards. Adequate opportunities are provided for increasing revenue generation. Quality of the products / services is enhanced. Customer satisfaction levels with products are increased. It offers adequate possibilities to understand, document and communicate company process. It enhances the development and maintenance of professional culture in the organization and also develops employees morale. The uniformity of organizational operations is enhanced substantially. Emphasis is maintained on the recognition of quality at international level and the achievement of business excellence. It enables cost savings due to minimization of waste, optimization of the resources and increase in the efficiency of the overall processes (Top 10 Reasons Why You Need ISO 9001 Certification). Continuous Process Involvement: Continual process improvement is the key to ensuring the survival of an organization in the competitive market. Products and services change with time in order to successfully meet the needs of the consumers and to be in compliance with the market dynamics. Masafi applies three tools of quality management tools: Six Sigma: The six sigma tool provides the means to minimize errors in the production process by ensuring the existence of 1 defect per million units produced by the company. By using this tool, the company has been able achieve greater market share and has been able to achieve higher quality standards in the products. It is this aspect that has enabled the company to achieve the top most position among the organizations in the FMCG sector. This tool also enabled the introduction and maintenance of green concepts in the production process (Lean Six Sigma: An Overview). The following diagram represents the six sigma process adopted by Masafi: http://csqa.info/files/six-sigma-dmaic.gif Source: http://csqa.info/files/six-sigma-dmaic.gif Statistical Process Control: Statistical Process Control is the quality control method which uses a statistical method for the monitoring and controlling process. These ensure that minimal wastage is incurred in the process. The benefit obtained by the company from this tool can be seen in the recycling efforts of the company by means of which the packaging material of its products are retrieved from the market and reused to prepare new packaging utilities. This has enabled continuous process improvement in keeping with the quality specifications required to be adhered (Introduction to Statistical Process Control Techniques). The following is a representation of the SPC process followed by Masafi: http://www.moresteam.com/toolbox/pics/28.gif Source: http://www.moresteam.com/toolbox/pics/28.gif Total Quality Management Guide: Total Quality Management is a set of practices put in place throughout a company that are geared to ensure the organization consistently meets or exceeds customer requirements. It enables the company to implement quality measures not only in the processes but it are also applied to the management of productivity in the workplace. The benefit of this tool can be seen in the manner in which the human resources are provided with adequate involvement opportunities which not only serve as a viable motivation tool but it also enables better quality to be maintained (Total Quality Management). The following is a representation of the TQM followed by Masafi: http://www.transtutors.com/Uploadfile/CMS_Images/24944_Quality%20Improvement%20Flowchart%20in%20TQM.JPG Source: http://www.transtutors.com/Uploadfile/CMS_Images/24944_Quality%20Improvement%20Flowchart%20in%20TQM.JPG Masafi uses SPC as the quality measurement tool to reduce the wastage of packaging materials and for ensuring optimal utilization of the available resources, and in turn contributing to ecological preservation. It uses statistical methods for the monitoring and controlling process (Introduction to Statistical Process Control Techniques). The barriers faced with respect to the implementation of this tool are: The lack of availability of adequate information on quality is one of the main barriers to the implementation of the tool. The tracking of the packaging material and the extent of recycling of the materials is an exhaustive process marked by the possibility of errors in the data obtained (Introduction to Statistical Process Control Techniques). Conclusion: Masafis adherence to high quality global standards has been the primary reason behind the immense success of the organization. This has also enabled the organization to retain its existing consumer groups while generating new consumers in keeping with its wide range of product offerings. The efforts of the company to continually develop and improve its processes is one of the most significant undertakings of the company to ensure the maintenance of high levels of quality not only in its products but also in its services. Recommendations: Masafi should adopt new programs for the improvement of quality with utilization of existing tools, system, terms and conditions. There should be a provision for the sustenance of an improvement framework for the sustainability of which would inculcate the continuous processes and encourage new ideas. Data collection should be done by an exclusive team developed by the management of the company for ensuring that the quality measures are monitored in an effective manner. Employee participation should be encouraged in order to assure that the productivity levels are maintained relatively high as this would enable high quality standards to be implemented. The quality should also be implemented in the supply chain network so as to ensure faster delivery times of the products to the market. The company should devise new standards when introducing innovative products in the market in keeping with the exact specifications of the product. The company should ensure the maintenance of an unbiased feedback mechanism as these feedbacks are crucial for the improvement process undertaken Masafi. The data collection, evaluation and monitoring system should be automated in order to minimize the incurrence of human errors in the quality verification process. The strategies pertaining to the quality implementations should be revised in such a manner so that the current policies are not drastically affected by it. The company should ensure that the quality inspections are conducted by third part accreditation units as it would reveal a clearer perspective of the scenario.

Charles Dickens :: GCSE English Literature Coursework

Charles Dickens criticizes his society and everything that he thinks is wrong about it. He expresses all his dislikes in the society of the Victorian Era. He expresses his feelings about the Victorian society in all his writings. He criticizes many things in each book he has written. Dickens traveled a lot and had seen “many little things and some great things, which, because they interested him, he thought may interest others';(Internet Site #3). His books all contain themes that show Dickens’s dislike of the way his society is. He wrote primarily for the lower-middle class. He was not particularly fond of the aristocratic class, and how they treated the people of lower classes. His ideas and attitudes were typical to the people of the lower-middle class. His audience was people of the same class as him, so they could understand his feelings and beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  He displays his moral beliefs in every book that he has written. Dickens was a very big advocate in the “plea of Poor versus Rich';(Internet Site #1). Dickens gave plenty of aid to this plea by the works that he wrote, which provided progress to the battle for the poor. All of Dickens’ novels show the battle between upper and lower classes. He portrays the lower class in a respectable way, but he portrays the proletarian people in such a dishonorable way that the reader in some books despises them. One example of this is in Tale of Two Cities. This book shows how most people were poor during the French Revolution. The aristocracy consisted of about 3 percent of the population, and everyone else was poor in the lower class. This book shows the admirable qualities of the poor, and how they managed to squeak out a living despite the horrible conditions that they lived in. Dickens makes the reader feel bad for the lower classes in many books. He introduces many poor children in his books that the reader feels bad for because of their upbringing. This can be seen in Bleak House with the introduction of Jo into the novel. Jo was a poor boy who did everything he could to try and make money. Dickens’ makes the reader feel bad when Jo dies because the he could not help that he was given such a rough life, but he tried his best to survive. The reader also feels bad because he dies at such a young age.

Reading Response to the Maltese Falcon

Spade and Archer accepted the job apparently because they felt the pay was good and that they could earn more if hey executed the job properly. However, event that unfolded immediately afterwards made it obvious that detective Spade had gotten himself into a serious criminal case. First was the death of his partner Miles Archer, then the allegation by Lieutenant Dandy and Tom Populous that Spade is a prime suspect in the murder of his partner.In his bald to find out what happened to his partner and to clear himself of allegations of murder. Detective Spade finds out the truth about Miss Wondered whose actual name was Brigit Gaucheness's and her connection to Floyd Thirsty who was not inning away with Bride's sister, but was her acquaintance who had betrayed her and perhaps had in his possession a prized Object -the Maltese Falcon. Eventually, Spade is able to obtain the Maltese Falcon and why it was so important.Also, Spade is able to discover the reasons for which his partner was mu rdered, as well as the party responsible for the murder crime which turned out to be Burgled Gaucheness's. The Maltese Falcon turned out to be and interesting read for me, the direct style and the fact that it was not too lengthy made it a bit easy to finish it within a short time. I discovered that Dashiest Hamlet himself was once worked as an operative for the famed Pinker National Detective Agency (Marling, n. D. ). This could explain his In passion for hard-boiled detective Fulton novels.There are several reasons why I find the Maltese Falcon an interesting novel, from the plot to the fundamental theme of greed and the characterization as well as the inclusion of the well rooted stereotypical classification of women as expected in a detective fiction novel or film. Starting with the plot, the Maltese Falcon as a hard-boiled detective fiction does not spotting In the expected fast paced setting. From the point when Miss Wondered walks Into Spade and Archer's office, It was a puls ating encounter for Spade hopping getting entangled in a complicated situation.Personally, I found it a bit difficult to drop the book as I wanted to get to the end of it as quickly as possible. In this regard, I think the novel could have used a little more suspense as it was somewhat straight forward with less ambiguity. Asides from this tiny complaint from me, it was a novel I enjoyed reading. Also, I personally feel the way and manner Hamlet throws introduces readers to the characters makes it easy to connect these characters with their actions. From the opening description of Samuel Spade, one could easily anticipate the kind of character he will be. He looked rather pleasantly like a blond Satan. â€Å"(Hamlet, 1929 up. 1) This description in my view depicts Spade as a someone possesses shrewdness and will normally put self-interest first when dealing with others. A stand out character foe me is the character of Brigit Gaucheness's, for her manipulative, femme fatal nature. T his is a major stereotypical characterization of omen in most detective fiction novel and it is still very much evident in today's novel and films.Her character portrays that of a woman who will stop at nothing to achieve her aim and will use what she considers her most potent weapon (her beauty) to get other to do or give her what she wants. The character of Sam Spade the protagonist of the novel, clearly depicts someone that is greedy and places self-interest and monetary gains over every other thing. When approached by Miss Wondered to help solve a problem, Spade despite knowing the client was lying accepted the task because of the financial gain he stands to gain. He made this clear when he stated â€Å"We didn't exactly believe your story.

Free Essays on Lets Say TV Did It

â€Å"TV Made Me Do It!† Has our nation been deceived by the media? Has the media sent forth an era that it is all right to define what was considered â€Å"old fashion values?† Values are defined by the Webster’s Dictionary as beliefs or ideas. What makes youth violence is it the media or simply a violent personality? Violence on TV affects how children view themselves, their world, and other people. In fact, experts warn that viewing violence can have lifelong harmful effects on children’s health. By the time children complete school, the average child will witness more than 100,000 acts of violence on TV, including 8,000 murders. The more violence children watch on TV, the more likely they may act in aggressive ways, become less sensitive to other’s pain and suffering, and be more fearful of the world around them. Since we live in a violent society, we’re constantly hearing arguments that seeing TV violence, particularly children, desensitizes us, so we accept real violence more off handily maybe it even triggers real violence. The theory behind the TV attacks is always the same: if Bobby commits a crime, he’s not responsible and his parents are not responsible: So what is responsible? The problem in this society isn’t the easy availability of drugs, or guns, or television, although all are escape goateed. All of these things are mere senseless: they do only what we have them do. All supposedly scientific studies on the subject of TV violence â€Å"causing† real violence are based on a theory of cause-and-effect that is contrary to humans having the capability of making responsible, moral choices. So is the media causing the nation to stray away from the â€Å"old fashion values? We are voluntary beings by nature: we chose what we do and what we make ourselves. For example, you take two brothers from an identical lousy environment missing father, overworked mother, no money, rotten inner city neighborhood.... Free Essays on Lets Say TV Did It Free Essays on Lets Say TV Did It â€Å"TV Made Me Do It!† Has our nation been deceived by the media? Has the media sent forth an era that it is all right to define what was considered â€Å"old fashion values?† Values are defined by the Webster’s Dictionary as beliefs or ideas. What makes youth violence is it the media or simply a violent personality? Violence on TV affects how children view themselves, their world, and other people. In fact, experts warn that viewing violence can have lifelong harmful effects on children’s health. By the time children complete school, the average child will witness more than 100,000 acts of violence on TV, including 8,000 murders. The more violence children watch on TV, the more likely they may act in aggressive ways, become less sensitive to other’s pain and suffering, and be more fearful of the world around them. Since we live in a violent society, we’re constantly hearing arguments that seeing TV violence, particularly children, desensitizes us, so we accept real violence more off handily maybe it even triggers real violence. The theory behind the TV attacks is always the same: if Bobby commits a crime, he’s not responsible and his parents are not responsible: So what is responsible? The problem in this society isn’t the easy availability of drugs, or guns, or television, although all are escape goateed. All of these things are mere senseless: they do only what we have them do. All supposedly scientific studies on the subject of TV violence â€Å"causing† real violence are based on a theory of cause-and-effect that is contrary to humans having the capability of making responsible, moral choices. So is the media causing the nation to stray away from the â€Å"old fashion values? We are voluntary beings by nature: we chose what we do and what we make ourselves. For example, you take two brothers from an identical lousy environment missing father, overworked mother, no money, rotten inner city neighborhood....

ACT Sample Questions Every Question Type Explained

ACT Sample Questions Every Question Type Explained SAT / ACT Prep Online Guides and Tips The ACT is daunting. It just is. One of the most intimidating things about it is the average student's initial uncertainty as to what types of questions are going to be asked:Will it test vocabulary? What's tested on the science section? How many formulas do I need to memorize?The best way to clear up the confusion is to look at some ACT sample questions, so you can get a sense ofwhat to expect on test day. As you are most likely aware, there are five sectionson the ACT- English, Math, Reading, Science, and Writing- each of whichhas its own types of questions. In this article, I'll guide you through every type of question you're going to encounter in each of these areas and offer some tips on preparing for them. Why Do I Need to Know All the ACT Question Types? Good question! Well, a big part of being prepared for the ACT is knowing what to expect when you open that test booklet. Increased familiarity with the material will ease your mind as the big day approaches and inform your study habits. Why waste time preparing for a task that doesn't appear on the exam? Instead, you should focus your energy on drilling the types of questions that actually matter. Imagine a vocab quiz.How would you study if you knew you'd be asked to... List the words from memory? Define each word, using a word bank? Use each word in an original sentence? Obviously, your approach would be very different given each scenario. And so it should be! Now, onward, to exploreofficial ACTsample questions. Vocab quizzes: the result of an unholy union between Scrabble and alphabet soup. Sample ACT English Questions All seventy-five English questions are multiple choice. They are all situated within the context of five, fifteen-question passages: no sentence stands in isolation. Most questions require you to determinewhich version of an underlined word or phrase is the best, but some ask about the author's intentions. There are two major categories of questions in the English section. Usage and mechanics - punctuation, sentence structure, and grammar and usage Rhetorical skills - style, organization, and strategy Usage and Mechanics Punctuation questions test your understanding of commas, apostrophes, colons, semicolons, em-dashes, periods, question marks, and exclamation points. Grammar and usage questions test your sense of grammatical agreement, verb use, pronoun use, comparative and superlative modifiers, and idioms. Sentence structure questions test your skill with dependent clause placement; run-ons, fused sentences, and comma splices; fragments; misplaced modifiers; and shifts in tense, voice, person, and number. Rhetorical Skills Writing strategy questions test your recognition of the author's choices and strategies - when and why might an editor add, delete, or modify a given statement? Organization questions test your knowledge of the best order and coherence of ideas as well as your ability to craft skillful introductions, transitions, and conclusions. Style questions test your discernment of tone, clarity, and economy (not using words that you don't need). For a more in-depth discussion of all of these skills, I heartily recommend our complete guide to ACT grammar and our analysis of which rules are most crucial to master. If you want a more detailed explanation of some of the terms and categories I threw around in this section, check out our article on what ACT English really tests- practically speaking. Don't forget our ultimate guide if there's anything else you want to examine in more depth! Math All sixty math questions are multiple choice and have five possible answers. Questions get progressively more challenging throughout the section. This is a general trend, not an exact science. In other words, question 1may not be the single easiest problem, and question 60may not be the single hardest problem, but question 60will be orders of magnitude harder than question 1. As far as content is concerned, the ACT aims to test the following topics: Pre-algebra (14 questions, or 23% of the section) Elementary algebra (10 questions, or 17% of the section) Intermediate algebra (9 questions, or 15% of the section) Coordinate geometry (9 questions, or 15% of the section) Plane geometry (14 questions, or 23% of the section) Trigonometry (4 questions, or 7% of the section) If you want to review any particular topics within these arenas, definitely consult our many guides on subjects from basic integer theory to dealing with functions. The six content areas above can be tested in three different ways: General math questions Math questions in settings Question sets I'm always making my calculator angry. I know exactly which buttons to push. General Math Questions These questions canbe basic in style or more complex. Basic math problems are straightforward: they may test difficult topics, but they're concise and don't give you anyunnecessary information. What you see is what you get. Answers are numeric in nature. The more complex questions shake things up a little bit. Some include too much or too little information. Answers may be numeric, or they may appear as expressions, equations, or statements. There may be figures or diagrams to analyze. As you can see, this is kind of a catch-all category including a range of questions with no other well-defined characteristics. Math Questions in Settings These are what we often refer to as word problems or story problems. They typically describe an everyday situation, and the equation isn't set up for you: you need to convertthe circumstances described into a math problem. Question Sets These are simply groups of questions that relate back to the same set of information:a paragraph, a diagram, or another scenario.These problems are easy to recognize, since they're always preceded by a box that explains how many problems are part of the set. This is yet another reason to read instructions carefully; skimming through the math section is a sure-fire way to miss these cues! For more info on ACT math questions, check out our ultimate guide to ACT math. Reading There are ten questions dedicated to each of the four segments of this test. Each segment consists of one long passage or one pair of shorter passages. All forty questions are multiple choice. There are four genres of literature that will appear on the ACT, always in the following order: Prose fiction:Typically a short story or an excerpt from a novel, prose fiction includes a narrated series of events or a progressive revelation of character. Social studies:Texts within this category discuss anything from anthropology and biography to psychology and sociology- any "soft" science or study of human phenomena. These passages present information gatheredvia rigorous research. Humanities:These texts can draw on arts of any flavor, ethics and philosophy, or personal reflections. The focus is on describing and analyzingarts and ideas. Natural science:This kind of text is rooted in any of the "hard" sciences- biology, chemistry, physics, etc. The aim is simply to explore a significant scientific topic. You'll be asked to complete the following types of questions: Detail Main idea Compare and contrast Inference Cause and effect Vocab-in-context Author intent and tone This cactus has clearly had too much caffeine. I'm never thisexcited to be reading the dictionary! Detail Questions The questions ask you to find information in the passage. For example, in the following question, you need to find a specific detail that was explained in the passage. The question states that it wants one data point that was "described in the passage". Main Idea Questions This type requires you to examine passages globally to determine main ideas. The following question refers to the passage "as a whole" and ask that you characterize its entire arc. We might suppose that the answer is never explicitly stated but derives from the sum of the article's many parts. Compare and Contrast Questions These are exactly what they sound like: you'll need to compare and contrast information given in a single long passage or in the two shorterpaired passages. For instance, the following question asks you to find what's similar across two short passages. (Note, though, that it could just as easily have asked for the primary difference between them.) Inference Questions These are the trickiest type of reading question: they ask you to identify the logicunderlying a claimor extend the implication of a statement. For instance, in the following question, you're asked to describe what the author "implies" about what people "commonly assume." Cause and Effect Questions These are specific type of inference question that require you to analyzecause and effect and sequences of events. You should understand what happened when and which event caused what. The following question asks about why the trap-jaw ant has developed the characteristics it possesses today: i.e. what happened originally to cause this new development in turn. Vocab-in-Context Questions These questions point you towards a specific instance of aword or phrase within the text, then ask you to offer a rough definition based on its use in context. Author Intent and Tone Questions For these, you'll be asked to draw conclusions about the author's voice and method. You should be able to explain the author's view of and attitude towards the topic, and you should also be able to identify why the author made certain salient choices. For instance, the following questions asks about the "author's attitude" and offers various descriptions of possible view points in the answer choices. For good, solid advice on how to attack ACT reading, check outour ultimate guide to the subject. Science The science section consists of seven passages, with forty multiple-choice questions. (Technically,there could be more or fewer passages, but there are almost always seven.) There are four categories of passages, content-wise: Biology:cellular biology, botany, zoology, microbiology, ecology, or genetics Chemistry:properties of matter, pH, kinetics and equilibria, thermochemistry, organic chemistry, biochemistry, or nuclear chemistry Physics:mechanics, thermodynamics, electromagnetism, fluids, solids, and optics Earth/space:geology, meteorology, oceanography, astronomy, and thermodynamics There are also three different passage formats, which I'll explore further below: Data representation Research summaries Conflicting viewpoints Fortunately, you will not be asked to spell deoxyribonucleic acid. Data Representation These passages contain a short introductory paragraph and a fewcharts, graphs, and diagrams. They look like something you might find in a science journal or textbook explaining a naturalphenomenon. You'll be asked to interpret charts and tables, read graphs, evaluate scatterplots, and analyze information in diagrams. Research Summaries These passages describe scientific studies. Generally speaking, you'll see two or three experiments per passage. The design, procedures, and results will all be set down for you. Graphs and tables are likely to be featured, but not guaranteed. You'll be asked to understand, evaluate, and interpret the design and procedures, and analyzethe results of the studies. Conflicting viewpoints This type of passage summarizes atleast two alternative theories, hypotheses, or scientific viewpoints. Each will be based on different premises or a set of incomplete data, and they will be inconsistent with each other. You'll be asked to understand, analyze, evaluate, compare, and contrast several theories, hypotheses, and viewpoints. Don't stop exploring science there! Take a moment to exploreour ultimate guide to this portion of the ACT. You won't actually need all four pencils on test day. Writing The ACT essay is a whole different ballgame from what it used to be.The new, enhanced essay presents you with a summary of some controversial issue and three different perspectives on that issue. You're expected to evaluate and analyze the perspectives; state and develop your own perspective, which may align with any one of the other three or none at all; and explain the relationship between your perspective and the three given. You have forty minutes to plan and write a relevant essay. I urge you to read about the specific types of prompts you're likely to encounter and how to nail this task with a perfect score. What's Next? Now that you know what you've seen every type of sample ACT question and know what you'llencounter on the test, it's time to think about learning some new strategies. Consider this list of 21 tips everyone could use, or these 15 tips designed to boost that score. Also consider picking up one of these ten highly recommended books to help you prepare for the test. If you've already settled on using the official guide, read how to use that tool to its greatest advanatage. Of course, you'll want to augment any book(s) with some of these wonderful websites! Rather than diving right into diverse resources with no sense of where you're headed, though, do make sure you take time to assemble a study plan, whether you're a sophomore or junior, a rising senior, or just really pressed for time. Also be thinking about what you really want out of the ACT. Read about what score you need to get where you want to go, and read about what a good ACT score really means. Finally, consider adding a program with PrepScholar to your study plans. PrepScholar will help you focus in on the exact types of questions that challenge you the most so that your studying is as effective as possible. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

What Were The Political, Economic, And Social Circumstances That Led Essay

What Were The Political, Economic, And Social Circumstances That Led To The Holocaust - Essay Example However, the Jews were not the only victims of Nazism. It is estimated that as many as 15 million civilians were killed by the Nazi regime, including millions of Slavs and 'asiatics', 200,000 Gypsies and members of various other groups. Furthermore, thousands of people, including Germans of African descent, were forcibly sterilized.1 The word holocaust originally derived from the Greek word holokauston, meaning "a completely (holos) burnt (kaustos) sacrificial offering", or "a burnt sacrifice offered to God". In Greek and Roman pagan rites, gods of the earth and underworld received dark animals, which were offered by night and burnt in full. Holocaust was later used to refer to a sacrifice Jews were required to make by the Torah.2 Initially, the Nazis used killing squads, the Einsatzgruppen to conduct huge open-air killings, in some instances murdering as many as 33,000 people or more in a single day, as in the case of Babi Yar. However, by 1942, the Nazi leadership decided to implement the Final Solution, the genocide of all Jews in Europe, and increase the pace of the Holocaust. While concentration camps and labor camps to contain political enemies had existed since soon after the Nazis came to power in 1933, the Nazi leadership built six extermination camps, including Treblinka and Auschwitz, specifically to kill Jews. Millions of Jews who had been confined to diseased and massively overcrowded Ghettos were transported to the "Death-camps" where they were either gassed or shot, usually immediately after they disembarked from trains.3 As the war started, massive massacres of Jews took place, and, by December 1941, Hitler decided to completely exterminate European Jews. In January 1942, during the Wannsee conference, several Nazi leaders discussed the details of the "Final Solution of the Jewish question" (Endlsung der Judenfrage). Dr. Josef Bhler urged Reinhard Heydrich to proceed with the Final Solution in the General Government. They began to purposely deport Jewish from the ghettos and all occupied territories to the seven camps designated as Vernichtungslager, or extermination camps: Auschwitz, Belzec, Chelmno, Majdanek, Maly Trostenets, Sobibr and Treblinka II. Sebastian Haffner published the analysis in 1978 that Hitler from December 1941 accepted the failure of his goal to dominate Europe forever on his declaration of war against the United States, but that his withdrawal and imminent calm thereafter was sustained by the attainment of Hitler's second goal-the annihilation of the Jews.4 The execution of the Final Solution resulted in the most deadly phase of the Holocaust. However, mass killings of over one million Jews had already begun before the plans of the Final Solution were fully implemented in 1942, but it was only with the decision to eradicate the entire Jewish population that the extermination camps were built and industrialized mass slaughter of Jews began in earnest. This decision to systematically kill the Jews of Europe was made by the time of, or at the Wannsee conference, which took place in Berlin, in the Wannsee Villa on January 20, 1942.5 In addition to the Jews, the Roma and Sinti were also targets of the Holocaust which resulted in about 220,000 deaths in the Holocaust (some estimates are as high as 800,000), between a quarter and a half of the European population. Other groups deemed "undesirable", especially Poles, Soviet military prisoners of war including Russians and other Slavs, the mentally or physically disabled, homosexuals, Jehovah's Witnesses, Communists and political dissidents and criminals, were also persecuted and murdered.

Ethical Issues in Business Essay Example | Topics and Well Written Essays - 500 words - 1

Ethical Issues in Business - Essay Example The company Q seems to have three issues, first being the company’s closure of a few stores in the high crime rate areas, secondly the company sells organic products at a very high margin and thirdly the company refuses to donate the day-old products which are ultimately thrown away. The company has recently ceased operations in the high-crime rate areas due to losing money in those stores. The company adopted the policy of leaving the area where problem aroused rather making an effort to improve the situation. If the company had chosen to continue its operations it would have increased the security to deal with the losing money which would have some what affected the areas security too and might have lowered the crime rate. On the other hand by closing the store the company caused problems to the customers who might have relied on the store for easy shopping. The closure must have also impacted the overall revenues of the company. The company should have continued operating i n those areas and spent a little more on the security issues which will not only benefit the customers and the people of the locality but will also be profitable for the company. The company has recently started selling the much demanded healthy products. The company seems to take the advantage of the demand of these products and has offered very limited amount of products at very high margins. The company seems to look at its own profits and is exploiting the customers by selling the products at a very high price. This attitude is unethical and the company should sell these healthy products at competitive prices so that everyone can afford the health conscious food. By lowering prices and offering more products the company can increase its revenue and have more satisfied customers.